Bank of America is probably not one of America's favorite businesses for various and sundry reasons that I won't get into here. I can understand their need to work their image into something relatable, something "folksy," something "trendy middle class guy." They could've done a little better job picking their soundtrack.
http://youtube.com/watch?v=vTZ_YSOjzV8
Those of you with sharp ears and a taste for classic rock might recognize that tune as "Never Going Back Again" from Fleetwood Mac's billion selling album Rumours. Seriously, it's the sixth best selling album ever released. Everyone has heard it; most everyone owns it.
Is a song with lyrics like this the best decision for a commercial?
You don't know what it means to winCome down and see me againBeen down one timeBeen down two timesI'm never going back again
I'm going to have to go with no, especially not for an ad showing a guy going out on a hopeful date.
