You might recall that Cheerios recently ran an advertising campaign with Nelly. The slogan Must Be The Honey was heard/seen in commercials and a ton of various print advertisements. The campaign must have been pretty effective as the cereal has now called on Usher in their latest commercial.
Will this trend of incorporating rap/hip-hop/R&B stars in Cheerios ads continue? We can’t wait to see Kanye take over a Cheerios spot.