During hockey season, I will admit that really the only live TV that I watch are hockey games. Most games are broadcast on a Fox Sports network, and most games have the Taco Bell Grilled Stuft (stuffed?) Nacho ("nacho?") commercial in heavy rotation.
Initially I tuned these ads out, but being forced to watch them night after night, I thought of something. What are they trying to sell here? Who are they trying to sell it to?
http://youtube.com/watch?v=y61fLD0NWAA
Something like the grilled stuft nacho is perfect for someone who is driving and can't stop for lunch. It's a commuter food, like fellow Yum! Brands compatriot KFC's ToGo Cups. So it makes absolute perfect sense that they show a 15 year old kid running away from his girlfriend's dad. That, right there, is knowing your target audience.
Why is he over at his girlfriend's house eating this? If he is eating it, then obviously he's not doing anything that her dad needs to chase him down for, unless her dad's a vegan/health nut. If he's doing something that her dad does need to get angry about, why does he have an uneaten grilled stuft nacho with him? How cold is it. These are questions that I need answered.
