0 comments by Liam McGuire on 5/23/2015
I’ve talked about fast food restaurants needlessly reviving dated characters in hopes of making them modern. It seems to be a huge trend in advertising. If they can reboot a movie, why can’t they reboot a commercial? McDonald’s inexplicably brought back the Hamburglar this month with a series of bad advertisements that put a damper […]
0 comments by Liam McGuire on 5/19/2015
Mercedes-Benz must have a serious sponsorship deal with the upcoming Jurrasic Park installment Jurassic World because they’re about to be featured heavily in it. They’ve released a series of promotional photos and videos, which really try hard to connect the car to the Jurassic universe. https://www.youtube.com/watch?t=50&v=F9H1Gwl05vk Producer Frank Marshall really give it his all to […]
0 comments by Liam McGuire on 5/14/2015
It’s been mentioned a ton on this site before, but nostalgia in advertising is currently what’s hot. McDonald’s has jumped on this trend by reintroducing a character that’s long been a part of their history – of course I’m talking about The Hamburglar. The Hamburglar initially appeared in 1971 as part of McDonald’s Mcdonaldland community. […]
0 comments by Liam McGuire on 5/11/2015
Saturday Night Live has produced a bevy of films. Some of them were successful such as Wayne’s World, Superstar, & The Blues Brothers, others such as It’s Pat, Stuart Saves His Family and The Ladies Man, not so much. Somewhere in the middle is the film Coneheads. The film is somewhat of a cult classic. The movie based off the much […]
0 comments by Liam McGuire on 5/9/2015
Have you ever watched an advertisement thinking it’s completely normal, when all the sudden you’re floored by something ridiculous that happens suddenly? Well if so, we’ve got a special treat for you. Flex Seal Colors, a product that paints and seals simultaneously, released this crazy advertisement. After a fairly vanilla start, about 45 seconds in […]
0 comments by Liam McGuire on 4/29/2015
Bud Light has found themselves in a bit of hot water over with their latest #UpForWatever campaign. Their brand of Anheuser-Busch beer was printed with the line, “The perfect beer for removing ‘No’ from your vocabulary for the night,” which can easily be interpreted to being about the blurred lines of rape. That’s not exactly something a company wants to […]
0 comments by Liam McGuire on 4/27/2015
Apartments.com has proven weird advertising campaigns can work. The website has launched a series of successful advertisements featuring Jurassic Park actor Jeff Goldblum playing fictional Silicon Valley maverick Brad Bellflower. The push was to promote their new site redesign and features, as they’ve invested more than $100 million into the campaign and have blitzed the ads everywhere, including during television’s most […]
0 comments by Liam McGuire on 4/25/2015
It’s weird to think about, but at one point in time Nick Lachey was one of the biggest stars in the world. He was the breakout star of 90’s boy band 98 Degrees, spurning out hits like Because of You and The Hardest Thing. After his music career slowly faded away, he became one of the first big reality stars, […]
0 comments by Liam McGuire on 4/23/2015
Have you ever watched a celebrity starring commercial and immediately thought, if the spot didn’t have said celebrity it in than it would have no chance of making it to air? Well, that can easily be said about this Benedict Cumberbatch MG advert. This bizarre Chinese spot features the Oscar-nominated actor in Sherlock mode, investigating and having visions […]
0 comments by Liam McGuire on 4/12/2015
Fiat Chrysler Automobiles wants viewers to know that power and royalty can be attained by the new Chrysler 300. In the first of a new series of advertisements titled “The Kings & Queens of America,” starring Game of Thrones actor Peter Dinklage, the spot channels the GoT world in many ways with a powerful tone and similar […]
0 comments by Liam McGuire on 4/8/2015
Every successful celebrity advertisement is memorable for a reason. Apple embraced their inner quirkiness with Zooey Deschanel for the launch of Siri on the iPhone 4s. Lincoln went for the introspective look in the Matthew McConaughey spots that were widely mocked, but still plenty effective and talked about. Now, a Kate Upton led advertisement for a […]
0 comments by Liam McGuire on 4/7/2015
Nike has released an effective new ad showing how much Rory McIlroy admired Tiger Woods growing up. The ad titled “Ripple,” tells the story of McIlroy’s childhood, illustrating just how important Woods was in McIlroy’s development and progression to becoming number one ranked golfer in the world. In the ad we see McIlroy’s childhood idolization of Woods on display. His room […]
0 comments by Liam McGuire on 4/1/2015
Today is April Fools Day, a day designed to trick consumers by bombarding them with fakes ads by companies trying to get in on the fun. In the Internet age it’s much harder to pull off a successful campaign that bamboozle’s an audience because the mob mentality can easily detect fibs. However, I’ve found three […]
0 comments by Liam McGuire on 3/31/2015
Amazon has launched a totally new original product with their first official advertisement for the new Amazon Dash. This version of Amazon Dash differs from their previous variation of the product, which was aimed towards Amazon Fresh. That version was voice activated and could scan barcodes. This version of Amazon Dash is a small plastic button […]
0 comments by Liam McGuire
When an advertisement starts by Kanye West saying “I just thought about like how crazy this is, how this is like the beginning of the new world,” you have to think two things: 1) There’s Kanye spouting off in hyperboles yet again 2) Whatever they are advertising must be extremely important to human existence. Well, it’s […]
