Facebook to roll out mid-video ads, which is good and bad

Facebook is making a play for video streaming king, as ReCode reports the social media service will be rolling out a new “mid-roll” ad format which will allow creators to insert ads into videos after 20 seconds of runtime. The reported change is being tested. If ads are allowed, Facebook’s video platform will share a […]

Wonderful Pistachios needs a new idea

The marketing strategy deployed by Wonderful Pistachios was originally a clever, entertaining ploy. The concept of showing how different celebrities / icons crack their pistachios was an opportunity to make the rather boring idea of eating pistachios into humorous jabs at pop culture. For a while, it worked. Now as the cycle continues with little […]