Nike has always capitalized on the star athletes who represent them, it’s the main focus of their marketing. Nike’s top athlete, LeBron, is such an icon that any word he says is parsed and analyzed endlessly on hundreds of media outlets. Their ad team capitalized on his team’s recent defeat in the NBA Finals. It’s a […]

Bayer has a difficult task of selling heart attack prevention medicine. To advertise, you have to bring up heart attacks and that can be depressing and not conducive to selling a product. There are nuanced and creative ways they could go about this, or they could shove it in our faces in a tactless way.  You […]

First of all, Splatoon is a bad name for a game. I don’t care if it’s an animated paint shooting game that involves paint splatter and cartoons, find a different name. More importantly, don’t advertise the game with some of the most annoying music ever created. https://www.youtube.com/watch?v=pjPOSKnOftA Ok, take a few seconds to recover. I […]

As a member of the Internet, I understand that page views, clicks, and ‘likes’ are what fuel web-based advertising sales, however I don’t think about it often. For those whose full time job is creating content and running a website, getting those clicks and such can keep them awake at night.

In the liquor industry, getting your name out there is the best way to make your brand succeed. There are so many competitors for shelf space that some companies will do whatever it takes to set themselves apart. Even Justin Timberlake’s tequila, Sauza 901, had to go all out to separate themselves from the pack. […]

It’s really happening! Six years in the making Pacquiao and Mayweather are finally fighting. Pacquiao might be too old to win, but he can still cash in on that sweet, sweet guaranteed fight payout of $60 million.

First of all, I had no idea the Black Eyed Peas are still a group and that’s news in itself. Now, combining their new song with the NBA Playoffs and Pitch Perfect 2 is a whole ‘nother dimension of awful advertising. I don’t have numbers and graphs but isn’t that the worst conceivable combination of groups […]

Adidas has fallen by the wayside in the world of sports. They are not the main clothing or shoe provider for the MLB, NFL, NHL. They do have a few top world athletes who are signed with them. Among them are Andrew Wiggins, John Wall, Joakim Noah, Derik Rose, Dwight Howard, Lionel Messi, the Real […]