0 comments by Liam McGuire on 7/18/2015
America. Freedom. Gasoline? This ad by Marathon Petroleum has pulled out all of the cliches to make their new commercial for gasoline as Americanized as possible.
0 comments by Stephen Freyman on 7/14/2015
Television is plagued with ads from online dating sites. They all look and sound the same, except for the few quirky ones like farmersonly.com (city folks just don’t get it). So it’s pretty cool to see a yogurt company, Dannon Oikos, taking a shot at those ads while promoting their Oikos brand in the same […]
0 comments by David Rogers on 7/12/2015
We’re historically critical of the music which appears in advertisements. The overarching rule is that music in ads shouldn’t be the focal point and the moment it is, the ad usually falls into the annoying category. That’s not always true, but we have so many examples which support our little rule that we’re just going […]
0 comments by Liam McGuire
Everybody loves bacon apparently, according to the Internet and this Taco Bell commercial for their bacon club chalupa. Personally, I think bacon is overrated, which is apparently a very unpopular opinion. Anyways, in the ad a man goes up a mall escalator and notices that everything around him has been baconized. Bacon Couture, bacon sunglasses, bacon shoe […]
0 comments by Liam McGuire on 7/9/2015
This might be the funniest ad I’ve ever seen. Pampers decided it would be a good idea (it was) to film babies ‘poofaces’ aka their reactions of when they soil themselves, and did so in glorious 400 FPS. Throw in possibly the greatest use of music from the classic 2001: A Space Odyssey outside the film over […]
0 comments by Liam McGuire on 7/8/2015
I’ve talked about KFC’s relaunch of Colonel Sanders in the past, and my conclusion then was the results of the rebranding effort were mixed. The ads were bizarre. Instead of the sweet old Colonel that was shown in the ads of old, they replaced their iconic founder with former SNL impressionist Darrell Hammond – and that’s a […]
0 comments by Stephen Freyman on 7/6/2015
Hulu is making its jump into the deep end with a splash. In this animated commercial, the streaming service showcases its newest toy – every Seinfeld ever. I’m surprised that they decided to go animated when they have the rights to the video of one of the most popular shows in the world. In any […]
0 comments by Liam McGuire on 7/5/2015
One of the most bizarre, amazing commercials has won a gold award this week at the Cannes Lions International Festival of Creativity. The spot called ‘Three Second Cook,” by the Japanese company Docomo is a pleasure to watch. Things start off pretty normal, as two women prepare to cook shrimp. The hook? They’re going to do it […]
0 comments by Liam McGuire on 7/3/2015
At this point it’s no surprise when Nike releases a commercial that’s loaded with your favorite sports stars. Their latest ad “Find Your Fast” is no exception. The new spot features Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckham Jr., Marcus Mariota, Mo Farah, Allyson Felix, Dion Phaneuf, Katarina Johnson-Thompson, Shelly-Ann Fraser-Pryce, […]
LONDON, ENGLAND – MAY 25: Didier Drogba and John Terry hold up the Premier League trophy and League Cup trophy as they exit the stadium during the Chelsea FC Premier League Victory Parade on May 25, 2015 in London, England, (Photo by Charlie Crowhurst/Getty Images)
0 comments by David Rogers on 6/29/2015
The Barclays Premier League will soon become known as simply the Premier League. Though that’s already how most soccer fans refer to England’s top flight, the news here is that the Premier League is moving away from title sponsorship beginning in 2016-17. Once Barclays’ current deal with the Premier League expires next year, the league […]
0 comments by Liam McGuire on 6/28/2015
When there is a rain delay at Wrigley Field, expect things to get shiny. The Chicago Cubs and Reynolds Consumer Products have reached an agreement where the new tarp during rain delays will resemble aluminum foil (one of the company’s products) and have a Reynolds branded tarp. Mike Mazza, marketing director of Reynolds Foil says told […]
during Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.
0 comments by Stephen Freyman on 6/27/2015
Nike has always capitalized on the star athletes who represent them, it’s the main focus of their marketing. Nike’s top athlete, LeBron, is such an icon that any word he says is parsed and analyzed endlessly on hundreds of media outlets. Their ad team capitalized on his team’s recent defeat in the NBA Finals. It’s a […]
THIS IS MORE INTERESTING THAN DINOSAURS, RIGHT? RIGHT???
0 comments by Ben Gross on 6/22/2015
So: Product placement. In a world where commercials have never been easier to skip, product placement in films is one of the few ways advertising can be consistently placed in front of captive audiences. Sometimes it’s subtle, but other times the phrase “bashing the audience repeatedly over the head with a 10-ton anvil,” comes to […]
0 comments by Liam McGuire on 6/20/2015
Terminator: Genisys, the fifth installment of the Terminator franchise, is coming to theaters soon (June 25th to be exact) and the film’s big star Arnold Schwarzenegger is lending his iconic voice to the GPS navigation company Waze. The feature they’re promoting, which will be around for the next three weeks, will allow drivers to use Arnold’s […]
0 comments by Stephen Freyman on 6/19/2015
Bayer has a difficult task of selling heart attack prevention medicine. To advertise, you have to bring up heart attacks and that can be depressing and not conducive to selling a product. There are nuanced and creative ways they could go about this, or they could shove it in our faces in a tactless way. You […]
