0 comments by Reva Friedel on 3/18/2013
That young fellow you see in the photo above is Michael Kidd-Gilchrist. In his only season at Kentucky, he helped lead the Wildcats to the 2012 National Title. He now plays for the Charlotte Bobcats. Why is this important? I'm glad you asked. Deadspin pointed out that Nike is using the above image in a […]
0 comments by Reva Friedel on 3/1/2013
Because how often do you get to see Shaq rubbing lotion on himself? I really think if you asked him what he was doing, he'd say, "moisturizing perfection." Right – so perfect that they decided to use a different body for the chest shot. I'm not even sure what to do with this one – […]
0 comments by Reva Friedel on 2/20/2013
This more than a little suggestive billboard featuring porn star and Charlie Sheen "goddess" Bree Olson lasted less than a week in downtown Chicago. According to the Chicago Tribune, the site using the space, ArrangementFinders.com, is unaware as to why it has been taken down. They paid for a month. The site is for "women seeking […]
0 comments by Reva Friedel on 2/13/2013
This billboard is right by my office. My first thought, upon seeing it, was that this ad had managed to pull of direct and passive aggressive at the same time. "Your driving is going to paralyze us but that's cool, hey, ice cream! I went to the site that is also listed on the billboard, […]
0 comments by Reva Friedel on 2/10/2013
http://youtube.com/watch?v= C05EZE27f8Y[/youtube] This Nutrigrain commercial is hilariously bad. Using vampires to sell a fruit bar? I did laugh out loud at the man taking his pet bat for a "walk" on a leash. The point of course is that vampires aren't morning people, but now because of this fruit crunch bar, they are. I hate […]
0 comments by Reva Friedel on 2/9/2013
While the interwebs were abuzz over the latest H&M ad featuring David Beckham showing off his assets, some Debbie Downer took it upon themselves to reveal something shocking. Apparently, according to the Today Show, H&M used a body double for some parts of the video shoot. Then H&M actually confirmed it: "David was very involved […]
0 comments by Reva Friedel on 2/7/2013
http://youtube.com/watch?v= il21FZu-IUY[/youtube] Following in Calvin Klein's footsteps, H&M is jumping on the "sell underwear by showing unattainable bodies" bandwagon. In a commercial directed by Guy Ritchie, David Beckham is filmed for about a minute and a half doing nothing but running/jumping/swimming in his underwear. Yes, the man has a nice body and I guess it […]
0 comments by Reva Friedel on 2/5/2013
Advertisements that aired during Super Bowl 47 cost a mind-boggling average of $4 million per 30 seconds. If you estimate that 100 million people watched the game, that’s about $0.04 an eyeball. Do advertisers consider it money well spent? First of all, I think there was something close to 60 commercials that aired last night. […]
0 comments by Reva Friedel on 2/4/2013
http://youtube.com/watch?v= EcFPyNskRWk[/youtube] Jell-O has launched a micro-site that promotes the brand's latest marketing creation. It's the Jell-O Pudding Drop! To help 49ers fans "mask the bitter taste of defeat with the sweet taste of Jell-O" they are offering free pudding to San Francisco fans on February 5th. The commercial is hysterical – "Who's the winner […]
0 comments by Reva Friedel on 1/30/2013
Remember that utterly creepy and nonsensical CHANEL No. 5 campaign from last fall starring one Brad Pitt? Well, apparently, the fragrances sales have skyrocketed as a result. According to an article in Bloomberg, the bulk of the brand's sales come from fragrances and cosmetics. The success of the campaign, which we called an acid trip, […]
0 comments by Reva Friedel on 1/21/2013
Geico is known for using animals to promote its product – that is nothing new. The cute little Gecko with a British/Aussie accent can be somewhat endearing. I can think of a couple commercials, at least, that feature him in an interesting way. But lately…lately they've turned to a pig. I don't get it, like […]
0 comments by Reva Friedel on 1/16/2013
http://youtube.com/watch?v= uIhGsXCv2js[/youtube] Ahhh New Years – when everyone vows to drop 40 pounds or however much it will take to get back to their high school weight, only to say "screw it" two weeks in because they'd rather lie on their couch when it's 13-degrees outside than go to the gym. Anyway, this Tropicana ad […]
0 comments by Reva Friedel on 1/7/2013
http://youtube.com/watch?v= FjTQV6CjAPE[/youtube] Normally, car commercials feature a professional driver on a closed course showing off what the car can do. Occasionally, we get the commercial playing on emotions – I can't remember which car company did this, but it chronicled the reliability of the car from a guy's first date through bringing home a baby […]
0 comments by Reva Friedel on 1/2/2013
http://youtube.com/watch?v= E-anmVGZv2c[/youtube] What's the best thing about this Crest 3D toothpaste ad? The comments that appear on the YouTube page. A woman sits down, sees a man and imagines their entire life together in less than 15 seconds. Having a woman imagine her life with a man before she even knows his name? Is their target […]
0 comments by Reva Friedel on 12/17/2012
http://youtube.com/watch?v= MJQ8f-_9-Qs[/youtube] Rember how AWFUL those I Can't Believe It's Not Butter commercials were when they featured Fabio in the 90s? I do and I hated them. I think my mom bought the product though because it is healthier than real butter and I honestly cannot taste the difference. So let's be clear – the […]
