0 comments by Liam McGuire on 9/22/2015
Bank of America and This is Spinal Tap‘s Christopher Guest have rolled out four (out of seven) ads about executives brainstorming a new type of ‘preferred awards for consumers, which features an unexpected cameo from a rock star. The first spot features the execs, talking about the usual banking rewards, with one exec not understanding […]
0 comments by Stephen Freyman on 9/20/2015
Daily fantasy is taking over sports advertising if you haven’t noticed. With Draft Kings and FanDuel being first to the table, it’s hard for the other websites to get into the market. Fantasy6.com, which I had never heard of before, decided to gamble to get some attention. The commercial mocks the NFL’s Deflategate mess and […]
0 comments by Liam McGuire on 9/15/2015
I’ve written extensively about the mobile game Game of War and how great their ad campaign featuring supermodel Kate Upton was at drawing in fans by selling sex appeal, and also how the company made a massive gamble by dumping Upton in favor of singer Mariah Carey. Well, the first ad featuring Carey was posted on TMZ and it’s a […]
0 comments by Stephen Freyman on 9/13/2015
It’s too bad Green Bay wide receiver Jordy Nelson is out for the year with a torn ACL. So far he’s making the most of it by doing a national commercial with Buffalo Wild Wings where he surprises unsuspecting Packer fans with some fantasy football advice. These surprise ads can be found on TV all […]
0 comments by Liam McGuire on 9/11/2015
Ikea France wants you to know that 79% of important decisions comes from sitting at the table. In three ads for their latest campaign, the home and furniture company gets down to basics, and shows the bad decisions that can be made when you’re not consulting other people at the kitchen table. The first one […]
0 comments by Liam McGuire on 9/9/2015
Nike commercials usually feature athletes giving inspirational speeches about how they can overcome obstacles to do anything, but this latest spot from Nike Korea features one of the biggest detractors an athlete can face – discouragement. https://www.youtube.com/watch?v=ONLW-q4S8Gg In this 90-second short film, athletes are shown failing to accomplish their goals. Whether it’s getting caught stealing, being […]
0 comments by Stephen Freyman on 9/3/2015
It’s amazing how much of a stir can be caused by a change of font. In Google’s case, the hoopla is warranted. It’s one of the world’s biggest companies and it’s visual marketing is based almost entirely on 6 letters. Any change of those letters is likely to be noticed because how much traffic the […]
0 comments by Liam McGuire on 9/2/2015
Kirk Cousins has had a pretty good week. Amidst all the controversy surrounding the Washington football team’s former starting quarterback Robert Griffin III, Cousins was named the starter this week. Not only that, but the former Michigan State QB starred in a commercial Mercantile Bank of Michigan. Watch for yourself. What stands out in this […]
0 comments by Liam McGuire on 9/1/2015
Mad Max: Fury Road was one of the most exhilarating films ever made. The balls-to-the-wall-action which included massive explosions, car chases and chaos, all done with mostly practical effects, made it a transcendent movie-going experience. Warner Brothers tried to bring that experience to real life, as they partnered with the ride share company Uber to […]
0 comments by Stephen Freyman on 8/30/2015
Who knew the Japanese love Star Wars? In a cross promotion with Disney, ANA is rolling out three impressive and expensive Boeing 787 planes to showcase their favorite droids in the movies. It’s called the ANA Star Wars project and their website for it is pretty incredible including a themed intro. The idea to put […]
0 comments by Liam McGuire on 8/29/2015
Carl’s Jr. have made it no secret that sex sells. While advertising their restaurant, they’ve traditionally used a formula of having a beautiful models appear in their commercials – whether that’s Kate Upton, Emily Ratajowski or Sara Underwood – provocatively eating their food. The restaurants latest star is UFC champion Ronda Rousey. The 28 year […]
0 comments by Liam McGuire on 8/27/2015
Burger King has sent out a challenge to McDonald’s – they want to team up with their competitor and create the McWhopper in the name of peace. For Peace Day, held September 21st to honor world peace, the company has asked McDonald’s to work with Burger King in order to influence change. BK wants to […]
0 comments by Liam McGuire
DirecTV has had success with a campaign which pits a celebrity or athlete (who have DirecTV) vs alter-egos of themselves (who have cable). Think Tony Romo and Arts & Craftsy Tony Romo or Rob Lowe & Meathead Rob Lowe. It’s supposed to be a parody of the famous person who’s front-lining the ad. So far, […]
0 comments by Stephen Freyman on 8/26/2015
KFC gave up on Darrell Hammond so fast. Maybe he was a little too creepy for the masses, but in my mind he was a great Colonel Sanders with his charming giggle and accent. Norm Macdonald now takes his place in a slew of new ads that are self aware of the change at the […]
0 comments by Liam McGuire on 8/24/2015
In a new advertisement by Unicharm for their menstrual products brand, SOFY BeFresh, the Australian company created an offensive fat shaming spot, which is one of the dumbest of the year. In the spot, when a woman gets her period, she becomes much larger physically than she was before. This bigger version of the woman […]
