How do you market potato chips? Is it by taste? Crunch? Value? None of the above. According to Lay's, you sell potato chips by showing cannibalism. Specifically, you show Mr. and Mrs. Potato Head eating potato chips. Ah yes. Cannibalism never looked so tasty. http://youtube.com/watch?v=LvFLJn0ZIaQ?rel=0 This concept isn't creative. We've seen numerous edible characters devouring […]

Lay’s turns Mr. and Mrs. Potato Head into cannibals
0 comments by David Rogers on 2/12/2014