0 comments by Reva Friedel on 2/5/2013
Advertisements that aired during Super Bowl 47 cost a mind-boggling average of $4 million per 30 seconds. If you estimate that 100 million people watched the game, that’s about $0.04 an eyeball. Do advertisers consider it money well spent? First of all, I think there was something close to 60 commercials that aired last night. […]
0 comments by Reva Friedel on 2/4/2013
http://youtube.com/watch?v= EcFPyNskRWk[/youtube] Jell-O has launched a micro-site that promotes the brand's latest marketing creation. It's the Jell-O Pudding Drop! To help 49ers fans "mask the bitter taste of defeat with the sweet taste of Jell-O" they are offering free pudding to San Francisco fans on February 5th. The commercial is hysterical – "Who's the winner […]
0 comments by David Rogers
Old Milwaukee has done it again. The beer company that once aired hilarious ads with Jose Canseco in just a handful of markets during the MLB All-Star break was back at it for the Super Bowl, running a steamy ad with Will Ferrell that makes the Go Daddy kiss look tame. According to Yahoo! Sports, […]
0 comments by David Rogers
Super Bowl 47 is in the books. Now that we have crowned the Baltimore Ravens champions, we can also close the book on the single largest advertising day of 2013. As always, the advertisements were … interesting. There were several winners, plenty of losers and even a few that still have us scratching our head. […]
0 comments by David Rogers
The power outage at this year's Super Bowl had the world buzzing. Viewers shared their reactions and jokes through social media, turning the outage into a rather fun sideshow. Several companies – Oreo, Walgreens, Audi and Buffalo Wild Wings – made the most of the power outage, cashing in on the rather odd event to […]
0 comments by David Rogers on 2/3/2013
http://youtube.com/watch?v=C_0fyUYB3cA?rel=0 Dikembe Mutombo is becoming quite the advertising professional. Fresh off saving the world from the Mayan apocalypse with Old Spice, Mutombo is now helping pitch insurance by blocking shots and giving his iconic finger wag. We could watch Mutombo block shots / smash cereal boxes in children's faces all day. It's nice to see Mutombo's […]
0 comments by David Rogers on 2/2/2013
http://youtube.com/watch?v=68al-o2XSpE?rel=0 SodaStream will have an ad during this year's Super Bowl, but the ad you'll see wasn't the company's first choice. The ad you see above, one that mildly tackles Coke and Pepsi, was denied by CBS. SodaStream, the machine that takes your water and carbonates it so you can create your own, healthier soda […]
0 comments by David Rogers on 2/1/2013
Budweiser posted one of their Super Bowl ads a bit early. Get your Kleenex ready, folks. This ad which features a growing Clydesdale and his handler is pretty emotional. http://youtube.com/watch?v=o2prAccclXs?rel=0 Oh, Budweiser. You did it again. Their Clydesdale "Brotherhood" spot is another big winner for the company we've grown so accustomed to seeing churn out […]
0 comments by David Rogers
Print ads can be a bit tricky. You have to grab the reader's attention and convey your message before the reader is able to flip the page. The balance between visuals and message is a complicated one. Here, Forbes Magazine provides an outstanding example of what print advertising should be with this ad that shows […]
0 comments by David Rogers on 1/31/2013
http://youtube.com/watch?v=Mldum9YGNEs?rel=0 Hyundai Canada rolled out an ad called "Gaspocalypse", a Super Bowl spot with plenty of action and driving that shows an owner of a Hyundai Sonata Hybrid being feverishly chased by a bunch of apocalyptic-looking vehicles. When the other vehicles run out of gas, the Sonata stops and drops them off at a gas […]
0 comments by David Rogers on 1/30/2013
Kia rolled out its Super Bowl offering a bit early. Their ad for the 2014 Kia Sorento, titled Space Babies, features a father explaining to his young son where babies come from. His answer is a bit more intergalactic than you might have expected. http://youtube.com/watch?v=t535BjVmXq8?rel=0 Cute, tiny animals in space suits. It should be fairly […]
0 comments by Reva Friedel
Remember that utterly creepy and nonsensical CHANEL No. 5 campaign from last fall starring one Brad Pitt? Well, apparently, the fragrances sales have skyrocketed as a result. According to an article in Bloomberg, the bulk of the brand's sales come from fragrances and cosmetics. The success of the campaign, which we called an acid trip, […]
0 comments by David Rogers on 1/29/2013
Ads have been pulled for some pretty ridiculous reasons in the past. The latest story involving Taco Bell and their ad that mocked vegetables might take the cake – no pun intended. Taco Bell has reportedly pulled their ad that mocked vegetable consumers after they came under fire (term used loosely) from vegetable lovers. The […]
Take a bow PETA! You've won the prize for Most Ridiculous Way To Exploit The Manti Te'o Hoax. Not only have you found a way to include the Notre Dame star linebacker in your underdog campaign to raise awareness about the evils of chicken wings, you've included a sexual innuendo joke as the icing on […]
0 comments by David Rogers on 1/27/2013
The above commercial is real. Very real. In fact, it plays regularly here in St. Louis and in other major cities. That's right, this dating site that's exclusively for farmers which uses the slogan "City folks just don't get it" isn't some sort of SNL joke, but is instead a legitimate site that intends to […]
