0 comments by David Rogers on 2/4/2013
The power outage at this year's Super Bowl had the world buzzing. Viewers shared their reactions and jokes through social media, turning the outage into a rather fun sideshow. Several companies – Oreo, Walgreens, Audi and Buffalo Wild Wings – made the most of the power outage, cashing in on the rather odd event to […]
0 comments by David Rogers on 2/3/2013
http://youtube.com/watch?v=C_0fyUYB3cA?rel=0 Dikembe Mutombo is becoming quite the advertising professional. Fresh off saving the world from the Mayan apocalypse with Old Spice, Mutombo is now helping pitch insurance by blocking shots and giving his iconic finger wag. We could watch Mutombo block shots / smash cereal boxes in children's faces all day. It's nice to see Mutombo's […]
0 comments by David Rogers on 2/2/2013
http://youtube.com/watch?v=68al-o2XSpE?rel=0 SodaStream will have an ad during this year's Super Bowl, but the ad you'll see wasn't the company's first choice. The ad you see above, one that mildly tackles Coke and Pepsi, was denied by CBS. SodaStream, the machine that takes your water and carbonates it so you can create your own, healthier soda […]
0 comments by David Rogers on 2/1/2013
Budweiser posted one of their Super Bowl ads a bit early. Get your Kleenex ready, folks. This ad which features a growing Clydesdale and his handler is pretty emotional. http://youtube.com/watch?v=o2prAccclXs?rel=0 Oh, Budweiser. You did it again. Their Clydesdale "Brotherhood" spot is another big winner for the company we've grown so accustomed to seeing churn out […]
0 comments by David Rogers
Print ads can be a bit tricky. You have to grab the reader's attention and convey your message before the reader is able to flip the page. The balance between visuals and message is a complicated one. Here, Forbes Magazine provides an outstanding example of what print advertising should be with this ad that shows […]
0 comments by David Rogers on 1/31/2013
http://youtube.com/watch?v=Mldum9YGNEs?rel=0 Hyundai Canada rolled out an ad called "Gaspocalypse", a Super Bowl spot with plenty of action and driving that shows an owner of a Hyundai Sonata Hybrid being feverishly chased by a bunch of apocalyptic-looking vehicles. When the other vehicles run out of gas, the Sonata stops and drops them off at a gas […]
0 comments by David Rogers on 1/30/2013
Kia rolled out its Super Bowl offering a bit early. Their ad for the 2014 Kia Sorento, titled Space Babies, features a father explaining to his young son where babies come from. His answer is a bit more intergalactic than you might have expected. http://youtube.com/watch?v=t535BjVmXq8?rel=0 Cute, tiny animals in space suits. It should be fairly […]
0 comments by Reva Friedel
Remember that utterly creepy and nonsensical CHANEL No. 5 campaign from last fall starring one Brad Pitt? Well, apparently, the fragrances sales have skyrocketed as a result. According to an article in Bloomberg, the bulk of the brand's sales come from fragrances and cosmetics. The success of the campaign, which we called an acid trip, […]
0 comments by David Rogers on 1/29/2013
Ads have been pulled for some pretty ridiculous reasons in the past. The latest story involving Taco Bell and their ad that mocked vegetables might take the cake – no pun intended. Taco Bell has reportedly pulled their ad that mocked vegetable consumers after they came under fire (term used loosely) from vegetable lovers. The […]
Take a bow PETA! You've won the prize for Most Ridiculous Way To Exploit The Manti Te'o Hoax. Not only have you found a way to include the Notre Dame star linebacker in your underdog campaign to raise awareness about the evils of chicken wings, you've included a sexual innuendo joke as the icing on […]
0 comments by David Rogers on 1/27/2013
The above commercial is real. Very real. In fact, it plays regularly here in St. Louis and in other major cities. That's right, this dating site that's exclusively for farmers which uses the slogan "City folks just don't get it" isn't some sort of SNL joke, but is instead a legitimate site that intends to […]
0 comments by David Rogers on 1/25/2013
Internet Explorer has rolled out a journey down memory lane for children that grew up during the 1990s. From slap bracelets to Pogs, Trolls to the Oregon Trail, Internet Explorer's latest ad covers nearly all of the bases of what made the '90s a memorable and fun decade. IE is finally acting on the fact […]
0 comments by David Rogers on 1/23/2013
http://youtube.com/watch?v=OZwdpXgPbKc?rel=0 Treyarch and Activision have gone to some extreme lengths in terms of marketing their games. When they were promoting the most recent Call of Duty game, Black Ops 2, the company went out and secured Robert Downey Jr. and various online celebrities. Now the company has released an ad promoting their first downloadable content […]
0 comments by David Rogers on 1/22/2013
http://youtube.com/watch?v=uGOU8X2JZbc?rel=0 Cristiano Ronaldo runs pretty fast. In the past, we've seen him race against a Bugatti as well as sprint 96 meters in just 10 seconds in a game for Real Madrid. Nike has elected to demonstrate what it's like when you're on the pitch or when you're on the sidelines when Ronaldo comes flying […]
0 comments by Reva Friedel on 1/21/2013
Geico is known for using animals to promote its product – that is nothing new. The cute little Gecko with a British/Aussie accent can be somewhat endearing. I can think of a couple commercials, at least, that feature him in an interesting way. But lately…lately they've turned to a pig. I don't get it, like […]
