0 comments by David Rogers on 9/27/2012
The folks in charge of La-Z-Boys marketing must have been watching a bit too much Seinfeld when creating their new ad starring Brooke Shields. Change the phrase "Get out" to "Shut up" and boom – commercial finished. Unfortunately, while we laughed at Elaine when she shoved Kramer through a doorway, watching an annoying woman shove […]
0 comments by David Rogers
We were skeptical when we heard Greg Jennings was going to appear in a series of advertisements for Old Spice. Our fears were realized when we took in the first spot featuring Jennings, an ad that lacked the typical Old Spice charm and humor. Thankfully, Old Spice rebounded and all it took was Jennings actually […]
0 comments by David Rogers on 9/26/2012
http://youtube.com/watch?v=1iEtW0CNGyY?rel=0 There's bad advertising and then there's Forearm Forklift advertising.
0 comments by David Rogers
http://youtube.com/watch?v=dtj-D8HT9BY?rel=0 Derrick Rose's torn ACL during Chicago's run in the playoffs was devastating. As a sports fan, you know that inconsolable feeling when your star player goes down when your team needs him most. Such was the case for the city of Chicago when Rose went down during the team's series against Philadelphia. This new […]
0 comments by David Rogers
The '90s were a strange, yet fascinating time in advertising. Scottie Pippen was enjoying sandwich parties and little cartoon men were climbing through refrigerators in pursuit of ice cold milk. We apologize for the rough quality (it's obviously off of a VHS tape) but hopefully you'll enjoy a blast from the past and a song […]
0 comments by David Rogers on 9/25/2012
The Orlando Magic unveiled their new marketing campaign for the upcoming season and it was immediately met with mixed reviews. This year they will rally around the cry of "We Will". The campaign, as announced on the team's site, will replace the old slogan of "Be Magic". The Magic's new slogan is a typical one, […]
0 comments by David Rogers
Brace yourself – you might be going back to Myspace in the near future. The world of social media is constantly evolving, with companies rising fast before falling even faster. Such was the case with Myspace (now with a lowercase "S"), a social media giant that tumbled into the ranks of obscurity over the last […]
0 comments by David Rogers on 9/24/2012
The new iPhone 5 from Apple needs no additional publicity. A cultural event of its own, the release of the iPhone 5 saw record numbers and record crowds all without traditional advertising. Though Apple doesn't really need to release any ads, the company decided to push four spots out promoting the iPhone 5's new features. […]
0 comments by David Rogers
James Bond is abandoning his iconic vodka martini. In the interest of product placement, Bond has a new taste – Heineken. In a bold move by both Heineken and the team behind the newest Bond flick, Skyfall, the beloved character will be reaching for a beer as opposed to his trusty martini. http://youtube.com/watch?v=rMj93N6f5TQ?rel=0 Does this […]
0 comments by David Rogers on 9/22/2012
http://youtube.com/watch?v=F0IPBPRYTrc?rel=0 I haven't tried Jingos!, the latest product from Pepperidge Farm. Thanks to their new commercials where yelling seems to be the only creative strategy at play, I won't be going out of my way to try them. We get it. There's an exclamation point at the end of your product's name. That doesn't mean your […]
0 comments by David Rogers on 9/20/2012
Scottie Pippen endorsing sub sandwiches is a winning formula on its own. Add in a 6-foot sub from Mr. Submarine and some cheerleaders that truly reflect the style of the early '90s and you've got advertising gold. "Ladies, let's have a party." It's rare a commercial makes me laugh, but Pippen's delivery and awkward smile […]
0 comments by David Rogers
The FIFA series from EA has produced some incredible advertisements during its reign as the best selling sports franchise in video game history. From their spot for FIFA '11 (here) that pitted superstar against superstar to their "Ten Million" ad for FIFA '10 (here) that was arguably one of the most entertaining ads of the […]
0 comments by David Rogers on 9/19/2012
The hype for the iPhone 5 is in full swing. Preorders for Apple's latest product surpassed two million orders in just 24 hours. Simply put, the buzz has been immense. However, not all of the talk surrounding the new iPhone 5 has been positive. Even Apple's most faithful customers stated they were disappointed by the […]
0 comments by David Rogers on 9/18/2012
It's baffling why so many advertisers believe they need to force cute, annoying children down our throats. It's not that I don't like children, it's more that I don't like how most of the commercials on TV choose to use children in their spots. This ad is atrocious without even touching on the fact that […]
0 comments by David Rogers on 9/15/2012
Remember those awful yet memorable ads from back in the day? We do too. Starting today we will be running a series titled "Awful Classics" where we hunt down some of the worst and most iconic commercials from yesteryear. Join us for a trip down memory lane – for better or worse. If you turned […]
